Jugpall & Sodhi Law

Each company from the small to large has its own history along with specifics of services and that is a powerful base for identity designers to find bright ideas. An original logo is a good tool for setting the connection with potential customers by transferring the company character and mood.

Recently, I provided branding services for a law firm called Jugpall & Sodhi Law. The team from Canada specializes in all kind of legal cases. They made a request for the redesign of the already existing sign. The client set the task to renovate the logo since it looked old, plain and weak with a poor color palette. A new brand sign was expected to modernize the appearance of the current company profile so that it could correspond to the peculiarities of the target audience.

The client liked the idea of the previous logo and asked to improve its styling and color palette. The major client’s request was to keep the present logo symbol — a shack illustration.

The creative process of branding for digital agency set off with logo redesign. It started with the brainstorming and analyzing client’s vision of a new symbol. As they wanted the modernization, a new brand sign was expected to be more playful and fresh still simple with abstract elements. In addition, the client asked to keep blue color palette as it corresponds to their vision of the brand image.